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About Us

Our Story

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Get to Know Us

Bookie's Brookies is a subsidiary of Zays Signature Creations, LLC, a hospitality business that brings individuals together and enriches their happiness, joy, and laughter, leaving them with everlasting memories through their signature T.O.U.C.H. values. Their specialty is a delicious fusion of fudge brownies and cookies called Brookies. The name was inspired by the founder's nickname, Bookie, given by his grandmother, with whom he used to bake. They pride themselves on delivering high-quality Brookies in various flavors, including vegan/gluten-free options.


Over the past few years, they have gained recognition and collaborated with prominent organizations and public figures. They are committed to community involvement through children's literacy and collaborating with nonprofits that share similar initiatives. They are now expanding with a physical storefront to cater to a larger audience, create job opportunities, and contribute positively to the community.

Upcoming Storefront

Join us in celebrating a significant milestone as Bookie's Brookies prepares to open its inaugural brick-and-mortar location in Houston, TX, in August 2024. After nearly four years of online success, this expansion marks a leap forward, extending our reach to a broader audience, fostering employment opportunities, and positively impacting the community. Stay tuned for the official date and location announcement of our Grand Opening and consider becoming a valued sponsor to be part of this momentous occasion. Let's embark on this new journey together, spreading joy, creating memories, and building a legacy of luxury and excellence with Bookie's Brookies.

CEO & Founder

The Brookie King

Xavier, also known as Zay, is the creative force behind Zay’s Signature Creations, embodying the persona of Bookie, The Brookie King of Bookie’s Brookies. With a Bachelor’s Degree in Hospitality Administration from SFASU in 2019, Xavier brings a wealth of knowledge and expertise to the luxury dessert industry.​

With over 7 years of experience in the hospitality sector, including roles in restaurant management and internships with esteemed companies like Pappas Restaurants, Gringo’s, and Marriott International, Xavier founded Zay’s Signature Creations in 2020. This multi-service luxury hospitality company has quickly become synonymous with exceptional experiences and exquisite offerings.

Throughout high school and college, Xavier held several leadership roles, cultivating his passion for inspiring others and fostering a culture of excellence. At just 25 years old, Xavier is a dynamic and visionary leader with plans for global expansion of Zay’s Signature Creations, starting with the renowned Bookie’s Brookies. His drive, dedication, and commitment to value-driven success set him apart as a trailblazer in the industry.

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